What are Backlinks in SEO?

What is a backlink?

Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.

Why Are Backlinks Important?

Search engines like Google see backlinks as votes of confidence. Generally speaking, the more votes your web pages have, the more likely they are to rank for relevant search queries. If many sites link to the same webpage or website, search engines can interpret that content is worth linking to, and therefore also worth ranking higher on a SERP (search engine results page). For many years, the quantity of backlinks was an indicator of a page’s popularity. But today, algorithms (like Google’s Penguin update) were created to help with other ranking factors; pages are ranked higher in a Google search based more on the quality of the links that they are getting from external sites and less on quantity of those links. In addition, it’s been quoted that Google uses more than 200 different ranking factors to evaluate where a web page might appear in the search results.

How Do You Build Backlinks?

Now that you know that backlinks are important, how do you get other links to your site? What’s the best strategy to get website links pointing to and from your site? Link building is critical to the success of any SEO campaign when it comes to ranking organically. Simply having thousands of backlinks or only having links from one website isn’t going to affect your rank position.

Despite having worked in the past, those strategies are outdated. Today’s backlink guidelines revolve around your content and overall authority on a topic, which can be achieved by:

Guest bloggers creating content on your site

Original research with insights

Building relationships with influencers

Write quality blog posts for other sites in your industry

Link reclamation

Competitive backlink research

Backlinks can be time-consuming to earn. New sites or those expanding their keyword footprint may find it difficult to know where to start when it comes to link building. That’s where competitive backlink research comes in: By examining the backlink profile (the collection of pages and domains linking to a website) to a competitor that’s already ranking well for your target keywords, you can gain insight about the link building that may have helped them. A backlink tool like Link Explorer can help uncover these links so you can and target those domains in your own link building campaigns.

How to check backlinks

There is no secret that getting high-quality backlinks is your website’s way to better ranking in Google. But how to differ good link from the bad one? Carefully choosing backlinks is a very tremulous and important task for everyone who wants to optimize their sites. There are a lot of different tools which can help you to check whether your backlinks are trustful and can bring your website value.

Five tricks to create relevant SEO backlinks

These easy and effective recommendations will help you increase your website traffic daily.

1. Keep your links relevant

The relevancy depends on the following points:

The general content topic of the connecting domain;

The core of the linking page;

The appropriateness of the backlinks which hit the domain.

You can check the relevancy with the help of Majestic SEO Trust Flow. It is really important to find backlinks which suit your website.

2. Make friends with authority websites

Together with authority websites, your site will be stronger. Analyze links with Ahrefs, Semrush, Majestic, Serpstat, and Linkstrategy.

3. Concentrate on websites with real traffic

Your tier one can be solidified with backlinks from real websites. They are hard to get but really rewarding. Check information about website traffic with SEMRush.

4. Be careful while spreading your anchor text

If your anchor text is aggressive and you distribute it the wrong way, your site will be deprived of ranking, and you may get a penalty. Most of your backlinks must be naked and branded. You should be very selective to anchors you use for your website, you can analyze your anchor list with the help of free backlink checker. It helps to understand what to improve in your link building strategy.

5. Get backlinks from high standard websites

Skip the potentially spammy websites which have content about Viagra or gambling. Such website has a lot of spammy backlinks, so it is only a matter of time them to get a penalty from Google.

Public networks;

Do follow blog comments;

Sidebar backlinks;

Automated backlinks;

Everything irrelevant.

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