On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
HOW to do on-page SEO?
Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques.
WHY should you work on the on-page SEO?
Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.
Unlike off-page SEO, on-page SEO is fully under your control.
WHEN should you do on-page SEO?
Some things require a one-time setup when starting with the website (e.g. page structure, HTTPS, website speed optimization), other activities are needed every once in a while – you need to take on-page optimization into account every time you publish a new blog post.
On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process.
WHO should be doing on-page SEO?
Any website owner, blogger, online marketer or SEO specialist. In fact, anyone is trying to rank a website in search engines.
WHAT are on-page SEO factors?
On-page optimization consists of many steps.
Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.
This is different from off-page SEO, which is optimizing for signals that happen off of your website.
On-page optimization factors you should focus on include:
Example of some on-page SEO action items include:
Optimizing your title tags and meta descriptions
Writing in-depth, quality content
Cleaning up your site’s code
Streamlining your site’s navigation
Speeding up your website
Why Do You Need On-Page SEO Optimization?
Now, when some SEO’s hear the term “SEO-optimized articles”, they think this is some kind of bad practice.
But it’s not only bad, but it is necessary.
Here is some food for thought:
Why are you not ranking on the first page of search results?
Well, there are likely a lot of reasons, but if you aren’t paying attention to SEO, then that’s probably the biggest reason.
So when we do SEO-optimization of a post, we follow a certain set of proven methods to rank it higher on a search engine.
Now, Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
Our goal with on-page SEO is to optimize an article in a natural, but smart way, so that search engines can easily pick out the target keyword and bring our website targeted visitors.
A lot has changed over the past several years. While off-page SEO is important, on-page SEO should not be neglected.
In particular, the golden rule still applies:
Content is king.
One thing which I would recommend you start doing is adding in videos to your blog posts.