Difference between a blog and an article?

Blog Post   Article Mostly your own opinion   Your opinion not allowed No interviews or research Has interviews and research from credible experts and research firms          Short Longer than 300 words Built around SEO keywords Keywords not important Good spelling and grammar optional Spelling and grammar are impeccable     Casual writing style         More sophisticated writing style No editor involved; self-published An editor cleans it up … Continue reading Difference between a blog and an article?

On page SEO

On Page Optimization

On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. HOW to do on-page SEO? Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page … Continue reading On Page Optimization

Types of SEO in Digital Marketing

In this post, we will explain to you 7 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors. 1. On-Page SEO All the measures you take to make your web page rank higher on search engines falls under this umbrella. On-Page SEO includes authoring high-quality content with the sole … Continue reading Types of SEO in Digital Marketing

The Most Popular Search Engines

In terms of worldwide popularity, Google has been #1 for years. This is the list of the top 10 most popular search engines: 1. Google Google is a giant in the industry and has probably the most sophisticated algorithm. It includes machine learning, AI, and RankBrain, another algorithm that can tweak the weights of ranking factors according to user’s behavior and quality of previous results. … Continue reading The Most Popular Search Engines

What are Search Engines and how they work

What are Search Engines and how they work

What is a search engine? A search engine is an online tool that searches for results in its database based on the search query (keyword) submitted by the internet user. The results are usually websites that semantically match with the search query. Search engines find the results in their database, sort them and make an ordered list of these results based on the search algorithm. … Continue reading What are Search Engines and how they work

What is SEO?

What is SEO?

What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Why is SEO important for marketing? SEO is a fundamental part of … Continue reading What is SEO?