Where did APA Style come from? APA Style originated in 1929 when a group of psychologists, anthropologists, and business managers convened and sought to establish a simple set of procedures or style guidelines, that would codify the many components of scientific writing to increase the ease of reading comprehension. They published their guidelines as a seven-page article in Psychological Bulletin describing a “standard of the … Continue reading APA Style in Professional Writing
Trend #1: Voice search “Google, can you find the nearest taco place near me?” There were 33 million voice search queries in 2018 alone. Data from March 2020 shows that 20% of mobile queries are voice searches. As voice search becomes increasingly popular, more people will type search queries the same way they speak. Notice that most of these search queries are long-tail and very … Continue reading Top eight SEO trends for 2020
What is a backlink? Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. Why Are Backlinks Important? Search engines like Google see backlinks as votes of confidence. Generally speaking, the more votes your web pages have, the … Continue reading What are Backlinks in SEO?
Blog Post Article Mostly your own opinion Your opinion not allowed No interviews or research Has interviews and research from credible experts and research firms Short Longer than 300 words Built around SEO keywords Keywords not important Good spelling and grammar optional Spelling and grammar are impeccable Casual writing style More sophisticated writing style No editor involved; self-published An editor cleans it up … Continue reading Difference between a blog and an article?
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. HOW to do on-page SEO? Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page … Continue reading On Page Optimization
In this post, we will explain to you 7 different types of SEO & how they are important to plan your organic search strategy to rank higher in organic search listings amongst your competitors. 1. On-Page SEO All the measures you take to make your web page rank higher on search engines falls under this umbrella. On-Page SEO includes authoring high-quality content with the sole … Continue reading Types of SEO in Digital Marketing
In terms of worldwide popularity, Google has been #1 for years. This is the list of the top 10 most popular search engines: 1. Google Google is a giant in the industry and has probably the most sophisticated algorithm. It includes machine learning, AI, and RankBrain, another algorithm that can tweak the weights of ranking factors according to user’s behavior and quality of previous results. … Continue reading The Most Popular Search Engines
What is a search engine? A search engine is an online tool that searches for results in its database based on the search query (keyword) submitted by the internet user. The results are usually websites that semantically match with the search query. Search engines find the results in their database, sort them and make an ordered list of these results based on the search algorithm. … Continue reading What are Search Engines and how they work
What is SEO? SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business. Why is SEO important for marketing? SEO is a fundamental part of … Continue reading What is SEO?